Transitioning from CMO to President/COO – Barbara A. Barry, CMO

In this installment of the Executive Interview Series, I talk to Barbara A. Barry about her move from CMO to President/COO of Interactivate. She brings over 20 years experience building and leading integrated organizations such as Adolph Coors, Unocal 76, Bally's Total Fitness, Jenny Craig, LexisNexis, Pfizer and more.  During Barbara's three years as President and COO of Interactivate, she grew this digital marketing comany's revenue 58% year-over-year.  In our interview, Barbara shares how she prepared for the role, her strategy for getting the position and advice for other CMO's looking to make a similar move.